PALACE LA

For Palace’s Los Angeles flagship, we reimagined the brand’s playful, subversive identity through a distinctly West Coast lens. Located on La Brea, the store pairs Palace’s signature irreverence with a lighter, sun-driven material palette that reflects the city’s energy and openness.

Inside, the layout flows across three core experiences — gallery, display, and full-brand immersion — all designed to showcase the collections with Palace’s characteristic clarity: one of each item on the floor, with the rest stored seamlessly behind the scenes. Custom installations, sculptural elements, and integrated digital moments bring the brand’s humour and attitude into physical form.

As with New York, collaboration with the Palace team was energetic and boundary-pushing, resulting in a space that feels both unmistakably Palace and unmistakably LA — a flagship that instantly became a cultural landmark and a true extension of the brand’s world.

CONTRACTOR :- REZA PARNIAN – RHINO CONSTRUCTION GROUP INC
DOME :- KAREN ATTA – ATTA INC
TILE MOSAICS & STONE :- PARIS CERAMICS
ARTIST:- RICHARD SMITH STUDIOS
LIGHTING :- LEDRA – ALPHABET
FOUNTAINS :- ATELIER JOUVANCE